Course Title: Search Engine Marketing
Hours required: 250
Price: $1,895
Length course offered: N/A
Instructor: Kalena Jordan [Bio]
Description:
This nationally recognized Search Engine Marketing (SEM) traing course and online certificate program has been developed in direct response to the skyrocketing growth of the search engine industry. This comprehensive program covers all aspects of search engine marketing including; search engine optimization, pay per click marketing and web site copywriting.
These are the essential components for understanding this unique and growing career field. This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.
As noted by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels." This online certificate program is offered in partnership with major colleges and universities.
Goals:
Upon successful completion of this program, you will be able to: Set up, monitor and maintain successful search engine optimization or pay-per-click campaigns for your sites or your client's sites on the world's most popular search engines and directories. Make web sites search engine compatible and designed to attract the right kind of qualified search engine visitors who are more likely to buy or sign up from the moment they arrive on a site. Prepare for starting your own search engine marketing business or applying for a job as an SEO (search engine optimizer), SEM (search engine marketer), PPC Marketer, Online Advertising Executive or Web Site Copywriter.
Grading System:
Confirmation of Completion awarded with passing score.
School Description:
Offered in connection with a college or university near you, our self-paced, online career courses are designed to launch you into your dream job.
Begin your course anytime. Textbooks are included, and you will have access to student support via phone, email, and chat 24 hours a day.
Click "Enroll Now" to find the partner school for the career course you want to take.
Instructor Bio: Kalena Jordan
Kalena Jordan
Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the search engine industry, particularly in the U.S.
With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client web sites, she decided to specialize and set up her own SEO company (Web Rank) in 1999.
As well as being Co-Founder of Search Engine College, Kalena is Director of Studies and Tutor for all SEO courses. Her previous roles have included SEO Manager for a web development firm, Public Relations consultant, Freelance web site designer, Marketing Manager for a computer systems firm and five years as Public Relations Advisor to the Royal Thai Government. She has a Bachelor of Arts in Communication from the University of Newcastle, Australia.
Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." Search Engine Advice Column.
Karon Thackston
Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting company specializing in search engine copywriting. Karon is author and publisher of three ebooks including the popular Step-by-Step Copywriting Course, an e-course designed to teach sound and highly effective copywriting techniques - including search engine copywriting techniques.
Karon is the copywriting moderator of both the High Rankings Forum and the Best Practices Search Engine Optimization forum. She spoke at the Search Engine Strategies conference in Toronto and is a regular presenter at the High Rankings Search Engine Basics seminars held across the U.S.
With over 20 years of copywriting experience, Karon has contributed to the search engine and sales success of companies large and small including Gorton's Seafood, Third Sphere Hosting, and more.
