Course Title: Pay Per Click Marketing
Hours required: 150
Price: $1,495
Length course offered: N/A
Instructor: Kalena Jordan [Bio]
Description:
This nationally recognized Pay Per Click Marketing (PPC) online course and training program has been developed because of the high demand for Pay Per Click marketing specialists. Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing, and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad.
These ads appear on search engine results pages and sometimes on the pages of sites within a search engine's network of partners. A job in the paid search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Pay Per Click Marketers can pick and choose their jobs and/or clients. Experts in select specialties such as Pay Per Click Advertising are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.
Goals:
Upon successful completion of this program, you will be able to: • Set up, monitor and maintain successful pay-per-click advertising campaigns for your site or your client's sites, by bidding on specific keywords and phrases on the world's most popular search engines and directories. • Prepare for starting your own search engine marketing business or applying for a job as SEM (search engine marketer), PPC Marketer or Online Advertising Executive.
Grading System:
Confirmation of Completion awarded with passing score.
School Description:
Offered in connection with a college or university near you, our self-paced, online career courses are designed to launch you into your dream job.
Begin your course anytime. Textbooks are included, and you will have access to student support via phone, email, and chat 24 hours a day.
Click "Enroll Now" to find the partner school for the career course you want to take.
Instructor Bio: Kalena Jordan
Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the search engine industry, particularly in the U.S. With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.
As well as being Co-Founder of Search Engine College, Kalena is Director of Studies and Tutor for all SEO and PPC courses. Her previous roles have included SEO Manager for a web development firm, Public Relations consultant, Freelance web site designer, Marketing Manager for a computer systems firm and five years as Public Relations Advisor to the Royal Thai Government.
She has a Bachelor of Arts in Communication from the University of Newcastle, Australia. Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." Search Engine Advice Column.
