Course Title: Marketing Your Nonprofit
Hours required: 24
Price: $99
Length course offered: 6 Weeks
Instructor: Linda Kissam [Bio]
Description:
Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line?
In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter-not longer.
This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals.
Instructor Linda Kissam draws on her extensive nonprofit experience to share effective, practical, and easy-to-implement strategies that you can put to immediate use. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.
If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensible.
Goals:
This course, packed with practical strategies that you can put to immediate use, will help you compete more effectively for members, media attention, donors, clients, and volunteers.
Grading System:
Confirmation of Completion awarded with passing score.
School Description:
No matter where you live, you will be able to take any of our comprehensive, convenient online courses offered in connection with a college or university near you. Click "Enroll Now" to find the partner school for the course you want to take.
Instructor Bio: Linda Kissam
Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organizations and currently owns her own consulting company. She has taught both in the public and private sectors. A seasoned wine and hospitality industry veteran, Linda consults with local wineries on media attraction and food and wine events. She conducts both private and group strategic planning workshops for nonprofit and for-profit corporations. She currently serves as the executive director of a visitors bureau for an art town in California. She writes a weekly wine article and a bimonthly tourist destination column. She is a highly regarded facilitator for strategic planning workshops, marketing seminars, and event planning.
