Course Title: Marketing Design Certificate
Hours required: 420
Price: $5,595
Length course offered: N/A
Instructor: Taz Tally [Bio]
Description:
This nationally recognized Marketing Design online training course focuses on developing technical skill and creative artistry using applied marketing principles. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and Web advertising, identity design, direct mail, marketing communication, company branding, and business startup scenarios.
This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.
Goals:
Students who complete the program can expect to learn to:
* Prepare bitmap images for print or digital media using basic Photoshop retouching and correction techniques, collage, and compositing.
* Create vector art illustrations using shape drawing and freehand drawing tools, type tools, and transformation and distortion effects.
* Develop Powerpoint presentations using professional, consistent slide design and typography, working from slide and title master pages.
* Gain a basic understanding of creative and career options in the marketing design field (optional elective).
* Develop effective color schemes for different client projects using the principles of color harmony.
* Use typography effectively by following the basic principles of typography design, selection, and layout.
* Develop a logo design through the each stage of a professional logo design process: research, design, and presentation.
* Create two-dimensional layouts that embody the principles of effective composition, such as unity, balance, rhythm, and proportion.
* Develop print advertising campaign for various clients in different media, applying principles for effective ad design.
* Research and design logos for three different companies, exploring differences in concept development.
Grading System:
Confirmation of Completion awarded with passing score.
School Description:
Offered in connection with a college or university near you, our self-paced, online career courses are designed to launch you into your dream job.
Begin your course anytime. Textbooks are included, and you will have access to student support via phone, email, and chat 24 hours a day.
Click "Enroll Now" to find the partner school for the career course you want to take.
Instructor Bio: Taz Tally
Students receive critique and feedback from with a faculty of art and design professionals. Instructors for this program include: Dr. Taz Tally is the president of Taz Tally Seminars, a computer publishing consulting and training company. Taz is the author of numerous graphics and print production books including Photoshop Before and After Makeovers, Acrobat and PDF Solutions, Avoiding the Output Blues, Avoiding the Scanning Blues, and is a contributing author to The Photoshop World Dream Team Book. Taz has produced numerous instructional videos, CDs, and DVDs on scanning, prepress, Photoshop, color correction, and font management. Taz is a frequent presenter at seminars and trade shows throughout the U.S, and is a member of the Photoshop Dream Team at the biannual Photoshop World convention. Taz is a frequent contributor to Photoshop User magazine, for which he writes a regular prepress column. Donald Gambino is a computer artist, consultant, educator, and trainer, since 1983, teaching students of all levels and abilities. Formerly the Chairperson of the Computer Art Department at the School of Visual Arts in New York City, he has taught innovative computer art courses for over 12 years, and created the BFA program in Computer Art. Michael Hamm is a freelance designer and web developer with more than 8 years of experience in the field of interactive design. Based in Houston, Texas, Michael previously worked for JPMorgan Chase as an interactive designer. Michael's work has been published in various Web design books and magazines. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael is an Adobe Certified Expert (ACE) in Adobe Illustrator and he is the founder, designer, programmer, and writer of Ergodraw.com, a Web site that grew from his passion for the illustration software and all things vector. Christopher Schmitt is the founder of Heatvision.com, Inc., a small new media publishing and design firm, based in Cincinnati, Ohio. An award-winning Web designer who has been working with the Web since 1993, Christopher interned for both David Siegel and Lynda Weinman in the mid 90s while he was an undergraduate at Florida State University working on a Fine Arts degree with an emphasis on Graphic Design. Afterwards, he earned a Masters in Communication for Interactive and New Communication Technologies while obtaining a graduate certificate in Project Management from FSU's College of Communication. Christopher is the author of CSS Cookbook, which was named Best Web Design Book of 2006, and one of the first books that looked at CSS-enabled designs, Designing CSS Web Pages. He is also the co-author of Professional CSS, Photoshop in 10 Steps or Less, and Dreamweaver Design Projects and contributed four chapters to XML, HTML, and XHTML Magic. Christopher has also written for New Architect Magazine, A List Apart, Digital Web and Web Reference. Bruce Bicknell is a writer, instructor, illustrator, animator, Web designer, video editor, marketing pro, and graphic designer based in Tampa, Florida. In his career he has worked on projects for Adobe Systems, ATI, Photoshop Elements Techniques, MacTribe, Yellow Machine and Mac Design to name a few. Bruce has degrees in Computer Animation and Web Development from The International Academy of Design and Technology. Piper Nilsson is a graphic designer and information architect. In her four-year career for a leading Web design agency, she blueprinted sites for such global clients as MetLife, Pepsi, ETS, and Citibank. Her current projects include building an e-learning prototype for children with learning disabilities and teaching technology in New York City public schools. She received a degree in graphic design from Pratt Institute. Andrew Shalat is an author, designer/illustrator, educator, and Mac expert. Since 1985 he has been designing and writing articles for Macintosh, Mac software, and publishing technologies that have appeared in Macworld, maccentral.com and macweek.com (for which he was a columnist writing "Shalat's Web"). He currently has two books: Do It Yourself Mac Projects, published by McGraw-Hill, and MacDesign Out of the Box, published by Inside Mac Press. Andrew's design work covers a large range of media including book, CD and DVD covers, brochures, catalogs, outdoor signage, print ads, artwork, logos, Flash and Web design, and grocery lists. Over the past two decades, he's taught literature, writing, Web design, and print design. Boris Margolin is a graphic designer with 10 years of experience. Boris has worked as an in-house designer for several major international corporations including CIGNA, MetLife, and Nypro. While living in New Zealand Boris worked at a brand development studio and at Victoria University. His design work has ranged from advertising design, to identity design, brand development, Web design and administration to Flash application development. In his spare time Boris runs his own niche design company catering to unconventional companies and emerging markets.
